Though a 4-wheeled prototype Goliath cyclecar was built in 1924, the first Goliath motor vehicles were 3- and 4-wheeled vans. In 1931 a 3-wheeled private car, the Goliath Pionier, was introduced. It had two driven rear wheels, a two-seater body and a single-cylinder 2-stroke 198cc Ilo engine. This Goliath was produced until 1933, after which Goliath concentrated on vans again.

In 1950 a new private car appeared, the Goliath GP700 with a 2-cylinder 2-stroke 688cc engine. It was followed by the 886cc Goliath GP900 and both models were available with fuel injection. Two-seater sports coupé versions of these cars were also offered but only built in small number. A 4-stroke flat-4 engine was used from 1957 in the ‘1100’. This Goliath model, like the earlier ‘700’ and ‘900’ had front-wheel drive. After 1958 it was marketed as the Hansa 1100. It was available with a 40bhp power unit and also with a twin-carburettor engine of 55bhp. There were also some 4-wheel drive Goliath Jadgwagen (Jeep-like vehicles) with both 2- and 4-stroke engines. Goliath was affected by the failure in 1961 of the Borgward combine of which it formed part. Production ceased, but cars were assembled in the original Goliath factory until 1963.