Šerlišský’s snowy Škoda

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You were amazingly fast to crack the location of our Friday Lady two weeks ago. That pretty young thing with her Duetto was photographed in Sestriere indeed. Well done. It made us look even harder for the whereabouts of today’s image. A gem of an image, if you ask us. The girl, her hair and dress, the location plus the car - a Škoda 110 R Coupe – all seem unquestionably Czech. Not to mention the font type used. But where in Czechoslovakia exactly? We were a mere google search away from the answer. ‘Šerlišský Mlýn’ is a ski resort on a stone’s throw from the southern Polish border, with the Šerlišský Mlýn Hotel as it’s epicentre. It started as a sawmill with some mountain huts and a lodge, but at around 1902 the mill was rebuilt as a hotel and it has functioned as such ever since. The Mill now even turns out to have its own Facebook page, and if you look at the page you’ll see it’s placed in ferry tale-like snowy surroundings. Now. Who is going to recreate that fabulous Škoda publicity shot?

(Words Jeroen Booij, picture Škoda PR)

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