The global magazine and marketplace for classic car enthusiasts, by enthusiasts.
The global magazine and marketplace for classic car enthusiasts, by enthusiasts.
Few classics evoke the carefree feeling of a summer holiday quite like the Volkswagen Karmann Ghia. With its elegant Italian lines, penned by Carrozzeria Ghia and built by Karmann in Germany, it proved from its introduction in 1955 that a Volkswagen could be not only dependable, but remarkably stylish as well.
Beneath its graceful bodywork lay the familiar mechanical components of the Beetle. That made the Karmann Ghia affordable to own, easy to maintain and perfectly suited to long holiday journeys. From the Alps to the Adriatic, and from the North Sea to Provence, thousands of families and enthusiasts created some of their fondest summer memories behind the wheel of this elegant coupé.
The photograph captures exactly that atmosphere. A sunny day by the water, children at play, a beach ball, shady trees and two gleaming white Karmann Ghias patiently waiting for the next drive. No rush, no traffic jams, no sat-navs—just winding roads, open windows and the unmistakable soundtrack of the air-cooled flat-four engine.
At the same time, it is a wonderful example of the optimistic automotive marketing photography of the 1960s. The idyllic setting, the prosperous family, the elegant clothing and the stylish cars all painted a picture of freedom, prosperity and carefree holidays. It was an era when the automobile was not merely a means of transport, but a symbol of a new, mobile way of life.
On behalf of PostWarClassic.com, we wish all our readers a wonderful, relaxing and safe summer holiday. Enjoy the sunshine, the finest roads and—if at all possible—every mile in your cherished classic. Have a wonderful summer!
Words: Laurens Klein; Picture: TheSamba