Is this really 'The Airbnb of classic cars'?

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Many people dream of a success in the vein of Facebook, Uber or Airbnb. And so we have seen many, many ‘sharing economy’ initiatives called the Facebook of the classic car world or the Airbnb of classic cars in the past years. Many of them came and many of them went silently. We wonder what will happen to BookAclassic.

This is a new London-based classic car hire platform. They sent a press release, which in the essence was about them being joined with Luxury Retreats – ‘the luxury arm of Airbnb, to provide high-end classic vehicles to customers around the world.’ Yes, a good old fashioned PR piece to congratulate themselves. To further quote them: “This means that clients renting a high-end property can also choose to have a beautiful classic car sitting on their drive ready for road trips around the local area.”

Well… we hadn’t heard of both BookAclassic as Luxury Retreats, but were triggered to go and have a look on bookaclassic.com never the less. They claim to have vehicles in 36 countries on offer, but the ones we clicked on were located in either Potters Bar, London, or Rickmansworth, greater London and all came with photoshopped BookAclassic number plates. And, crikey, they weren’t cheap either! What do you think?

(Words editor, picture BookAclassic.com)

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